Minneapolis, MN, December 15, 2021-A letter of intent has been signed for E.J. Welch Company, a division of Center Rock Capital Partners’ Merit Distribution Group, to acquire Cheney Carpet and Vrooman Carpet, a specialty flooring distributor in the Upper Midwest. Steve Cheney owns both Cheney Carpet and Vrooman Carpet and has been in the flooring business for 50 years. The transaction is expected to close by end of this year.
Cheney opened Cheney, Inc. in 1969 as a full-service floorcovering business, providing both residential and commercial flooring. He purchased Vrooman Carpet, Inc. in 1993 from its original owners to help augment Cheney’s product line with higher-end flooring products. Today, Cheney and his experienced management team can source its products globally, offering the widest assortment of product offerings, well-appointed showrooms, and exceptional logistics support across six states.
E.J. Welch operates locations covering 18 states with 40+ locations.